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THEATER COLLABORATION

Theater is in the Future of  Retail

Theater enables a new customer experience in stores. Customers can interact with an innovative technology that allows the exploration of multimedia contents in a natural and extremely scenographic way.

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Presentation

Theater shows images, videos, multimedia contents, brochures and much more even with simultaneous access by several people.

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Engagement

Accessing content is done with the touch of your fingertips, giving you full control over the content you see. An innovative experience.

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Beauty

Theater's tables are beautiful to look at, easy to use, and add class and technology to stores.

Product Catalogs and 3D Images

Theater allows you to browse multiple documents at the same time, giving customers the ability to compare products and services quickly and stimulating the impulse to buy.

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Rendering 3D

Take the customer through immersive 3D environments that allow them to navigate the store and access content of interest in real time.

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High Definition

Display high quality text, video and image content with the ability to zoom in on every detail with a simple hand gesture.

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Immersive experience

The digital whiteboard transforms the touch environment into an immediate and fully immersive whiteboard.

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A Tool that Supports Sales

Theater is the immersive and collaborative Direction Tool that dynamically coordinates and directs the shopping experience ensuring In-Store Up Selling and Cross Selling. 

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Dynamic

Content, collections and items are coordinated by Head Quarter and distributed to stores and showrooms dynamically, in real time, to ensure a unique and personalized shopping experience.

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Nice and Useful

Every point of sale is a source of information. Theater enables the Sales and Marketing Business Units to orient the displays according to the purchasing behavior of the customers.

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Shopper Advisor

Consultative buying guidance occurs through an immersive collaborative experience, enhanced by the proactive assistance of the virtual shopper advisor.

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Il progetto "Theater Industry 4.0 - Una soluzione di quarta generazione per il supporto alla Lean Manufacturing" è una iniziativa realizzata a valere sul Bando SI4.0 2020 - Contributi per la realizzazione di progetti per la sperimentazione, prototipazione e messa sul mercato di soluzioni, applicazioni, prodotti e servizi innovativi Impresa 4.0

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